I’ve been preaching this lady’s rock since I heard her track on Entourage last year. I haven’t anticipated a full-length release this hard since Sloan’s “Twice Removed,” was only available in Canada.
Of course, Santogold didn’t disappoint.
Today, I read a profile in New York Mag that proved she is as bright as she is talented. In the article, she talks about the phrase, “selling out,” and what it means these days. It used to be that if your little indie-track was heard on a commercial for apple juice or condoms or something, your fan-base would hold a good ol’ fashioned bonfire.
Things have changed. Now, while there will always be the, “I found it first,” nerds – a good record, in many eyes, is shown as a great record when it gains commercial, wide-spread appeal. That is to say, you can have a good indie record; and you can have a shitty mega-hit – but the crossover indie – which more times than not is launched on the wings of a National ad campaign, is the holy grail.
Everyone gets paid, and your shows are still full of dancing hipsters. As annoying as that sounds, it’s good, I swear.