Sit back, have a digital sprtizer, and wait for all the easily excited children (Venture Capital, I’m looking at you), to settle down. I wish there were some sort of apple juice and graham crackers formula to speed up the process, but apparently even “math,” and “reality,” don’t phase the mob when the word “digital” is involved.
So while everyone writes about how doomed anything without a .com is…
…here are some actual numbers. (source: Nielson)
- only 6% of ad dollars were on Internet in the last three quarters.
- Internet Ad Dollars are up $865 Million from previous three
- National Magazine Ad Dollars are up $1.1 Billion over the same period
Everyone is this excited over 6%? And what did it cost to get that 6%, can you keep it up? MySpace, I’m looking at you – I’m assuming “who’s boobs are these,” ads aren’t going to be a Billion Dollar growth sector on their own.
Also, National Magazines, declared dead by many, grew more than Online – despite total ad-spend being down.
Again I’ll make the offer to VCs: If you’re being pitched an ad-model website, of any kind, for 0.01% of what you were going to spend I’ll come to your office personally and slap the digital-boner right off your face. I’ll even bring bagels, free of charge.
Vietcong ad-model websites are the worst.