Here’s an idea: If Ebay were to drop the per-posting fee, or allow volume-posters to pay a flat-rate per month for unlimited postings, they would (or should, unless humans are as dumb as I say they are), effectively put Google AdWords out of business in a week.
Without a posting-fee, Ebay becomes AdWords paid on commission, not click. They also provide you with a free E-Commerce site, with better reporting than most of the mid-level, on-server, software packages out there.
Commission is a business person’s best friend, “If you don’t do your job, you don’t get paid, and the better you do it, the better you’re paid.” It’s such a simple and wonderful concept for both parties.
Until the Internet, there was no way to track commissions from advertising, but now – since Google is so proud of knowing exactly who, what, where, why and how someone bought your product, why haven’t they instated a commission system? If Google AdWords worked, Google would make heepum much benjamin working on commission.
Google AdWords doesn’t work for most companies though, so they take their payment up front.